Safaricom customers in need of smart phones will only have to pay a daily Ksh 20 to own one.
The CEO of the largest telecompany, Ndegwa Muhoro said that they have patnered with Google in an initiative dubbed ‘Lipa Mdogo Mdogo’ to give their customers who still use old-fashioned phones an opportunity to own a 4-G enabled device.
“Cost of devices should no longer be an impediment. We are launching an innovative device financing plan dubbed dubbed Lipa Mdogo Mdogo that will give customers still using feature phones an opportunity to own a 4G- enabled device by paying only Ksh20 a day,” Ndegwa Said.
In as much as the offer will be available for all phones, the daily pay could rise depending on the phone’s value.
The move is aimed at growing Safaricom’s revenue for data which has been on the rise compared to that of voice call.
“Democratising data implies facilitating its universal access. It requires continually working towards bridging the digital divide. Mama Mbogas are also using 4G enabled devices to send photos and videos of their produce to customers, taking orders online and delivering using boda-boda riders. Added Ndegwa.
Safaricom in April announced that as Kenyans resorted to working from home in adherence to COVID-19 guidelines,mobile data consumption rose by 35 percent while the demand for home data by 70 percent.
“It is an innovative way of allowing customers to get a device that they would otherwise not be able to afford. If you have an app, you can’t use it on a 2G phone,” added Ndegwa.
The increase in demand is attributed to demand on online entertainment platforms such as Netflix whose traffic has shot from 15Gbps to 60 Gbps as of April.
Accordin’g to Safaricom,it has laid approximately 6,700 kilometeres of fiber reaching more than 300,000 homes, with more than 5,300 base stations across the country delivering 3G and 4G mobile network to 87 percent of the population while the rest are on 2G.
The company says that at least Ksh300 billion has been invested in infrastructure over the last 10 years.
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